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My story

This is not some anonymous international marketing company, there's no fancy offices or staff, it's just me and my spare room. I do use a mail-house for some International orders but I mail 95% of orders myself from Perth

I'm Tony, I'm 60 years old and I live in Perth, Western Australia.

I saw a problem

People being involved in an accident and not having emergency contact identification to let authorities know who to notify. I've had lots of feedback from people saying that it took up to 8 hours - sometimes days for authorities to notify them that a loved one had been injured.

The Solution

The In Case of Emergency USB drive. The pre loaded file on the drive takes less than 2 minutes to complete with all your personal information, it is simple to attach to your car or bike key ring, or simply slip the credit card size into your purse or wallet and it's instantly recognisable.

The information on the file does not hold your address, date of birth or drivers license number etc which could be used by a thief.

Everyone should have one of these on their keyring.

Here's an interview I did a couple of years ago. The usb design label has changed but the file and everything else is the same.